The terms “subathon”, merging “subscriber” and “marathon”, originated on Twitch just a few years back. Today, subathons are rapidly gaining traction across live-streaming platforms, effectively serving as a marketing strategy for streamers…
While subathons can boost subscriber count, income, and community engagement, they pose challenges for streamers like physical and mental strain, risk of burnout or overextending, and also require meticulous planning to maintain quality.
In fact, subathon became popular with Ludwig Ahgren’s record-breaking Twitch stream three years ago. In March 2021, Ludwig held a subathon that ran for a month. Ultimately, with his subathon Ludwig got around 282,000 subscriptions. Of course, there were others after him.
Image by @emilycctwitch
As of January 22, 2025, the longest subathon on Twitch is being conducted by streamer Emilycc, whose continuous livestream is 3 years, 1172 days, live 24/7. Her subathon is still ongoing since November 2021. And she currently has around 320,000 followers on Twitch.
Interestingly, Emilycc, the record holder for the longest Twitch subathon, recently surpassed 20,000 subscribers on Twitch. This milestone came two weeks after receiving an unexpected shoutout from Kai Cenat during his collaborative stream with record producer Benny Blanco. The recognition also earned her an invitation to participate in the Streamer Awards 2024 ceremony in December, marking her first appearance at the event.
However, despite all the benefits for her as a streamer, Emilycc seems to be missing out on a lot in life as a person. We will remind, that she sacrificed major occasions such as Christmas, Thanksgiving, and her birthday, to ensure consistency in her subathon.
But apparently, this plucky streamer has other priorities, since she still holds the record for the longest subathon, which no one has yet broken...
