TWITCH RAISING SUB PRICES AGAIN

Oleg Tytarenko 23 Aug 2024
Twitch raising sub prices again

Twitch in the fall will raise subscription prices again. This news was not to the liking of many users, because this is already the second increase this year...

Twitch recently announced on Twitter that it was raising subscription prices, although the platform had already raised them earlier this summer.

On the official Twitch Support page, the company tweeted on August 21: “Starting October 1, we’re increasing new Tier 1 sub and gift sub prices on the mobile app in over 40 countries. We are notifying streamers and subscribers in these countries via email”.

This news, not too pleasant for all users, caused a wave of anger, which many people did not hesitate to express in the comments.

However, Twitch expectedly attempted to calm everyone down by responding to the hype in the comments: “Hey! This is the same price increase that occurred on desktop previously, just extending to mobile, as opposed to a new price increase”.

Whether it helps or not is not for us to judge. However, it seems that negative comments from users are still coming in.

In an email to their users, Twitch confirmed that the cost of subs in the US would rise by $2 to $7.99 for a Tier 1 sub. That is a 33% increase.

But if you recall, earlier back in July Twitch had already raised the price of subscriptions in the US from $4.99 to $5.99 in 35 countries. After that, some streamers even complained about a significant decrease in the number of subs and cheers.

As you can see, Twitch's decision to raise the price of subscriptions has proven to be rather unpopular. Especially now that many users are already complaining about the large number of ads, prices, and the new mobile interface. For the same reason, streamers start a third-party channel on Kick, YouTube, Twitter /X/, TikTok, etc.

Against this backdrop, the question arises, what did the platform want to achieve with this decision? Members of the Twitch community themselves say that if you want to raise prices for viewers, you need to show them that you have added value that deserves a higher price. But that's not even close...

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