Someone can have a lot of followers, but only real fans subscribe, thus really affecting the earnings of their favorite streamer. But which streamer today is the record holder for most subs on Twitch? Let's explore this point in the article together...
Who’s the Twitch sub record holder?
Once, the most popular Twitch streamer was "Ninja" (Tyler Blevins). At his peak in 2018, he had 269,000 subscribers while playing Fortnite. In 2021, this record was broken by "Ludwig" (Ludwig Ahgren), who gained 283,000 subscribers thanks to his 31-day subathon. And although Ludwig later left Twitch for YouTube, he held this record for about two years.
And now on February 28, 2023, this record was broken! The new record holder is 21-year-old streamer Kai Cenat. He is a popular Twitch streamer and content creator known for his gameplay streams, IRL streams, and variety content. After a 30-day subathon, Kai Cenat became the first Twitch streamer to break 300,000 subscribers!
Despite some scandals, instances of controversial judgments, and various warnings from Twitch that have been in his career, Kai Cenat has recently gained subscribers at an unprecedented rate. At the time of writing this article, the number of his subscribers was 306,000.
According to statistics, since the launch of his channel in January 2021, Kai Cenat has become one of the most successful streamers in the world in a very short time and reached rank 1 on Twitch. As of today, he has about 4.77 million followers on Twitch and 3.52 million on YouTube!
It also broke the record for the most hours watched by any creator in a month on Twitch with 43 million hours watched this February! Kai Cenat was also awarded in March as "Streamer of the Year" at The Streamer Awards 2023.
The reason for the popularity of Kai Cenat?
It must be said that Kai Cenat has been the subject of many debates in the streaming community, and his name is constantly being heard. It is also worth noting that he didn`t become popular alone. As a member of AMP House, the group created live content and shot podcasts together. Thus, the Kai Cenat became one of the main names in the "W community", with the support of the younger generation.
Notice, he began with social media, where he created several parodies and pranks in his early years. Yes, he later became a YouTuber, but also actively uses Twitter and Instagram, where he interacts with his fans and promotes his streams. His various short comedy sketches gained a million views. This has helped him reach a wider audience and build his brand as a content creator.
As a streamer on Twitch, Kai Cenat offers a mix of entertaining live content that includes gaming, chatting, and IRL streams. Usually, he streams "Just Chatting", "I'm Only Sleeping", or "Grand Theft Auto V". His IRL streams in the "W community" style, with exaggerated reactions and dancing, are often high-energy and engaging, which keeps his viewers coming back for more. Especially popular were live broadcasts with famous females like Ice Spice etc.
Kai Cenat streams regularly and consistently, which has helped him build a loyal following of viewers who tune in to watch his content regularly. He is known for being transparent with his audience and sharing personal stories, experiences, and struggles, which his viewers can relate to and appreciate.
In general, as you understand, the reasons can be different. From his personal qualities to collaborations with top streamers like Adin Ross or IShowSpeed.
Kai Cenat also released his own songs. His collaborative track with NLE Choppa, "Bustdown Rollie Avalanche", reached 3,7 million views on YouTube in less than a year. No less popular is his own "Mafia" merch.
These are some of the reasons why Kai Cenat is popular as a streamer. However, it's worth noting that popularity is subjective and can vary based on personal preferences and individual tastes. The main thing is that despite many haters, Kai Cenat managed to keep his ever-growing fan base and his popularity is only increased. Today he is at the peak of fame. How long will it last? Well, we'll see...